ServiceNow Federal Forum
Put AI to Work
for Government
February 12, 2025
Gaylord National Resort & Convention Center, National Harbor, MD
U.S. Capitol

Sarah Espinosa

Lead UX Researcher

ServiceNow

Sarah Espinosa leads user experience research for the Public Sector industry product team at ServiceNow. With experience spanning civilian, DoD, and private sectors, she specializes in uncovering deep user insights, driving strategic decisions, and improving government services for agencies and constituents.

She has led research in policy-driven and safety-critical environments, ensuring technology aligns with real-world needs and making complex systems simpler and more intuitive. Passionate about user advocacy and problem-solving, she works to bridge the gap between research, design, and impactful service delivery.

When she’s not talking to users or identifying challenges, Sarah can be found exploring Seattle and chasing after her two large, furry Bernedoodles.

Sarah Espinosa
Sarah Espinosa
Lead UX Researcher
Public Sector Digital Services
ServiceNow