ServiceNow Federal Forum
Intelligent Transformation
for Government
February 12, 2025
Gaylord National Resort & Convention Center, National Harbor, MD
U.S. Capitol

AJ Siegel

Experience Strategist

ServiceNow

AJ spearheads ServiceNow’s effort to enable customers and partners to deliver great experiences with the platform. Tapping into his 15+ years of experience creating great product experiences, AJ wants to help you build empathy and understanding with your users and then apply the learnings to how you implement the platform. Prior to bootstrapping the enablement team, AJ spent 6 years in ServiceNow’s Workflow Design Studio leveraging design thinking to drive innovation with customers.

AJ Seigel
AJ Siegel
Experience Strategist
ServiceNow